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Starting inventory was $150,000. The opening day of our Pre-Showing sales ran over $68,000 and second day sales exceeded $26,000! We had 454 people sign up in our customer incentive program. It generated customer traffic and stimulated enough additional sales that we were able to hold media advertising to .006 of sales! The owner said that he was favorably impressed after meeting with our representative and he appreciated that Wingate did not charge for that meeting as others wanted a fee just to come and give him a quote. He also stated that the Pre-Showing Wingate did was a PHENOMENAL success. “We sold very nearly as much in the first eight hours as we had in the previous EIGHT WEEKS, and this was with minimal discounting.”
We are facing highly unusual times. Stores in many states, cities and counties have been forced to close, and the consumer has been encouraged to stay at home and only shop for necessary items. It now appears that things are beginning to break open, the consumer is starting to get out and retailers are going to have to aggressively go after every dollar they can get to cover lost sales.
The retail industry has lost their good spring selling season. Retailers are stuck with two seasons of merchandise. Now they must reopen with a strong sale and heavy advertising to generate customer traffic and raise a huge amount of cash. Out of season and over stocks need to be converted to cash while in season merchandise needs to be sold to make as much profit as possible. AND IT NEEDS TO BE DONE AS SOON AS POSSIBLE!