Case Study

Reported sales ran $329,000 for a 164% return

This was a long established store carrying good shoe lines.  Starting inventory was $195,000.  $6,000 was pulled out of inventory.  On the opening day of our Pre-Showing there was a line of customers a block long waiting to get in.  Sales that day ran $61,000!  That was more than double the store’s best day ever and we did it on a Thursday.  They then purchased another $16,000 (Should have been a lot more).  Reported sales ran $329,000 for a 164% return.  Plus fixtures were sold for an additional $5,800.  Media advertising expense was held to 1.2% of sales.