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This was a difficult situation as the lease had expired and we only had 3½ weeks to liquidate the inventory. Starting inventory ran almost $270,000. Due to the short length of time we had to start the sale with about a 10% deeper discount than normal. The first day of our Pre-Showing we had a line of customers four deep a block long waiting to get in. Sales that day ran over $96,000 so they bought another $42,000 in fast turning merchandise. Reported gross sales ran well over $435,000, plus another $18,000 in fixture and equipment sales. This was a long established store open to the public and in recent years had developed a strong on-line business. It had a 70,000 customer email list which we used extensively. Consequently, we did not use any newspaper, radio or TV advertising. NO media advertising expense!