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The owner had two stores. He had just closed the store he managed himself with poor results. A lot of merchandise went unsold so he transferred it to his other store. He then employed us to liquidate that store. He thought the inventory cost was about $200,000. A lot of it was the leftover or tail-end merchandise including a lot of parts from the store he had tried to liquidate. The opening day of our Pre-Showing sales were a few dollars short of $26,000 which was more than the stores highest volume month in 24 years! Reported sales ran well over $163,000, plus we sold the fixtures & equipment for another $10,000. The owner said our Consultant was indispensable, he was a tireless worker and his tactics were right on target. When asked about our Fun Game his response was “Oh boy did it work!!! I came out ahead with this program”. The Fun Game generated more customer traffic and stimulated additional sales enabling us to hold media advertising expenses to 2.3%.
We are facing highly unusual times. Stores in many states, cities and counties have been forced to close, and the consumer has been encouraged to stay at home and only shop for necessary items. It now appears that things are beginning to break open, the consumer is starting to get out and retailers are going to have to aggressively go after every dollar they can get to cover lost sales.
The retail industry has lost their good spring selling season. Retailers are stuck with two seasons of merchandise. Now they must reopen with a strong sale and heavy advertising to generate customer traffic and raise a huge amount of cash. Out of season and over stocks need to be converted to cash while in season merchandise needs to be sold to make as much profit as possible. AND IT NEEDS TO BE DONE AS SOON AS POSSIBLE!