Case Study

22% profit on the merchandise sold

This merchant grew up in the hardware business and owned this hardware store for over 50 years.  When it came time to retire, he employed Wingate to get the best return possible.  The inventory was $160,000 at cost and he purchased another $25,000 to help make the sale more profitable.  He stated that the sale made 22% profit on the merchandise sold.  The opening day of our Pre-Showing sales ran $40,526.  This was more than the store did in some entire months.  We were able to hold media advertising expense to $1,150 due to our customer incentive program and all of the free publicity that we got in the local media.  One article headlined the front page of the local newspaper.