Gift Store Case Study

Case Study

Reported sales ran well over $140,000

This was a long established store with declining sales.  Two sisters purchased it five years prior to our sale.  The sisters were absentee owners.  They lived 40 minutes and 1½ hours away.  They decided it wasn’t worth keeping open and hired us to liquidate it.  Starting inventory was $110,000 and they brought in another $9,000 after the opening day. Our Pre-Showing ran almost $25,000!  Later they pulled out $6,000 so the cost of goods to be sold was $113,000.  Reported sales ran well over $140,000.  Media advertising expenses were held to 2.7%.  Our Fun Game kept people coming back and buying right down to the last day.