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This was a very nice, high end, high volume store in a good location in a major city. Starting inventory was $350,000 and the owner purchased another $150,000 immediately after the opening day of our Pre-Showing when sales ran $90,000. The first 5 days of our Pre-Showing sales exceeded $280,000. Total sales exceeded $790,000! The store had a large customer email list which we used extensively. The email list along with our Fun Game generated so much traffic we never had to run any newspaper, radio or TV advertising. Not one dime was spent on media advertising!
We are facing highly unusual times. Stores in many states, cities and counties have been forced to close, and the consumer has been encouraged to stay at home and only shop for necessary items. It now appears that things are beginning to break open, the consumer is starting to get out and retailers are going to have to aggressively go after every dollar they can get to cover lost sales.
The retail industry has lost their good spring selling season. Retailers are stuck with two seasons of merchandise. Now they must reopen with a strong sale and heavy advertising to generate customer traffic and raise a huge amount of cash. Out of season and over stocks need to be converted to cash while in season merchandise needs to be sold to make as much profit as possible. AND IT NEEDS TO BE DONE AS SOON AS POSSIBLE!