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This was a very nice, high end, high volume store in a good location in a major city. Starting inventory was $350,000 and the owner purchased another $150,000 immediately after the opening day of our Pre-Showing when sales ran $90,000. The first 5 days of our Pre-Showing sales exceeded $280,000. Total sales exceeded $790,000! The store had a large customer email list which we used extensively. The email list along with our Fun Game generated so much traffic we never had to run any newspaper, radio or TV advertising. Not one dime was spent on media advertising!