Case Study

Reported gross sales ran $343,000

This was a family owned 75 year old Do It Best store.  Sales trends had been down for some time and the family decided it was time to liquidate and close the store.   Starting inventory was $320,000.  Reported gross sales ran $343,000.  The opening day of our Pre-Showing sales ran well over $33,000.  Due to the additional traffic and sales our customer incentive program generated we were able to hold media advertising expenses $4,500 or .016%.

Is COVID-19 Effecting Your Business?Now is the Time to Plan Your Sale

We are facing highly unusual times. Stores in many states, cities and counties have been forced to close, and the consumer has been encouraged to stay at home and only shop for necessary items. It now appears that things are beginning to break open, the consumer is starting to get out and retailers are going to have to aggressively go after every dollar they can get to cover lost sales.

The retail industry has lost their good spring selling season. Retailers are stuck with two seasons of merchandise. Now they must reopen with a strong sale and heavy advertising to generate customer traffic and raise a huge amount of cash. Out of season and over stocks need to be converted to cash while in season merchandise needs to be sold to make as much profit as possible. AND IT NEEDS TO BE DONE AS SOON AS POSSIBLE!

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