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This was a family owned 75 year old Do It Best store. Sales trends had been down for some time and the family decided it was time to liquidate and close the store. Starting inventory was $320,000. Reported gross sales ran $343,000. The opening day of our Pre-Showing sales ran well over $33,000. Due to the additional traffic and sales our customer incentive program generated we were able to hold media advertising expenses $4,500 or .016%.