Is COVID-19 Affecting Your Business? LEARN MORE
In April, we completed a Retirement/Quitting Business Sale for the owner of three Gold Crown Hallmark Stores. The sale opened on a cold, windy, snowy day in February. Due to severe weather many stores in these strip centers didn’t open that day. Even so, our Pre-Showing had customers waiting in the parking lot for our stores to open. The first day sales exceeded the previous month’s sales. According to the owner, the Wingate Consultants were professional and took all the emotions and negativity out of closing their stores.
We are facing highly unusual times. Stores in many states, cities and counties have been forced to close, and the consumer has been encouraged to stay at home and only shop for necessary items. It now appears that things are beginning to break open, the consumer is starting to get out and retailers are going to have to aggressively go after every dollar they can get to cover lost sales.
The retail industry has lost their good spring selling season. Retailers are stuck with two seasons of merchandise. Now they must reopen with a strong sale and heavy advertising to generate customer traffic and raise a huge amount of cash. Out of season and over stocks need to be converted to cash while in season merchandise needs to be sold to make as much profit as possible. AND IT NEEDS TO BE DONE AS SOON AS POSSIBLE!