Case Study: Pet Supply Store
In February, we completed the liquidation of a small $40,000 cost pet supply store. The owner purchased another $5,000 in merchandise and should have purchased a lot more. Prior to the sale the store was averaging about $1,000 per day. Opening day of our pre-showing sales ran $14,500! Reported gross sales ran $64,700 plus another $6,000 for fixtures. With full cooperation from the owner, along with our liquidation plan and game, advertising expenses were held to ½%.