Case Study: Reported Sales Over a 131% Return
Greeting card store starting inventory was a little over $113,000 at cost. Reported sales ran well over $140,000 for a 131% return. Media advertising expense ran 2.7%. Had the owner followed the Consultant’s suggested timing of discounts gross sales would have been another $10,000 to $15,000. At the completion of the sale the owner realized it, but is still very pleased with the results and with our service.