2. MY ANNUAL SALES THE PAST THREE YEARS...
Show constant growth.
Are flat.
Have been trending down.
Show consistent losses.

3. MY CUSTOMER BASE IS...
Vigorous and growing.
Stable/down a little.
Down significantly.
Not enough to support expenses.

4. MY PROFITS...
Pay me a nice bonus each year.
Are small/don't satisfy me.
Are too close to 'break even.'
Have turned to losses.

5. MY STORE'S NET WORTH...
Is growing, year after year.
Hasn't changed much, up or down.
Is down from previous years.
Is falling like a rock.

6. MY OPERATING EXPENSES ARE...
Falling (%) as sales increase.
About even with previous years.
Forcing me to cut back.
Are rising (%) as sales fall.

7. MY KEY EMPLOYEES KNOW THAT...
They can count on bonuses.
I need sales growth.
Payroll expense is too high.
They may be the next to go.

8. MY IMPORTANT SUPPLIERS...
Appreciate my prompt payment.
Know I'll pay even if late.
Have threatened my credit.
Have cut me off/ship C.O.D.

9. INCOME FROM MY INVESTMENT IS...
More than adequate.
O.K., but I'd like more.
Not what it should be.
Less that I'd earn elsewhere.

10. MY PLANNING FOR THE FUTURE...
Includes expansion.
Is uncertain.
May involve selling out.
Is to get my investment back.