
Customer Participation Game
Our Store Closing, Closeout, Retirement, Liquidation, Lost Lease, Quitting Business and Going Out Of Business Sales produce outstanding results during a booming economy. And they produce equally or better during a slow economy. Price-conscious customers will drive right by the competition to shop your Wingate Sales Solutions sale!
Unlike others, we do not rely entirely on deep price cuts and heavy advertising. Yes, we need to advertise and we need good prices, but our copyright protected customer participation incentives motivate customers to shop your store over and over while competing to buy and buy more. It's the strongest word of mouth advertising campaign ever devised. Your customers will be telling their friends and neighbors about your sale and urging them to shop your store. Customer participation incentives have helped us maintain better margins and sustain higher customer traffic and sales for more than 90 years. The magic still works right down to the last day when the most desirable merchandise is long gone.
At Wingate Sales Solutions we'll get your sale off to an explosive start! We start with a special invitation announcing the sale that out-pulls newspaper, radio and television—and we'll do it without quoting a single price or discount! A few days later we'll announce the sale again, this time through the media for a second big opening. We’ll get more big volume days early in the sale where profit margins are best. We know how to sustain traffic and sales right down to the last day!
Don't risk your assets with a self-conducted Going Out Of Business Sale just to save a few dollars. It’ll cost you much more than you save. This is the time professional assistance is needed most. Go with the most experience in the field — Wingate Sales Solutions. Your Store Closing Sale is not the time to risk everything you have worked so hard and long to build.
From the time you start to consider closing the store you should make a conscious effort to maintain a full well-rounded inventory with emphasis on fast turning profitable merchandise. This merchandise will be profitable and helps generate the customer traffic it takes to liquidate the slower turning merchandise. We liquidate many stores with sold down inventories and we do them well, but they do not get the return a good inventory would have gotten.
The only liquidation method less productive than a self-conducted Going Out Of Business Sale is an auction. The primary users of auctions are bankruptcy courts and lending institutions. They liquidate as quickly as possible to get the file off their desks. They are not concerned with getting the best possible return. Store auctions typically get a 5% to 30% return and the auctioneer's fee and advertising comes out of that.