A Common Sense Guide To Planning Your Sale (2 of 8)

2.   Don’t make the mistake of running a large clearance or inventory reduction sale immediately prior to a Store Closing Sale.  A clearance sale will not generate anywhere near the volume of a Wingate conducted Store Closing Sale.  You’ll be forced to take another substantial discount from the clearance sale price when you start your Store Closing Sale to generate any excitement at all.  The clearance Sale and Store Closing Sale combined will not generate the volume and margins you would have received by starting your sale as a Store Closing Sale!  What you will do is prolong your sale, force quicker second and third mark downs and add advertising expense and overhead to the liquidation process.  Call Wingate, 1-888-480-7253, and find out how to take full advantage of your Store Closing Sale!